Competing Against Luck By Clayton M. Christensen
What makes some businesses thrive while others struggle to survive? Competing Against Luck by Clayton M. Christensen and co-authors dives into this vital question with the revolutionary theory of “Jobs to Be Done.” This book challenges traditional innovation strategies and equips readers with tools to decode customer behavior, uncover unmet needs, and deliver products or services that truly resonate.
With real-life examples from industries like healthcare, technology, and retail, the authors illustrate how understanding the “job” your customer hires your product to do can lead to lasting success. Sri Lankan readers, whether running a startup, managing a family business, or working in a corporate setting, will find this book packed with actionable insights to adapt to the evolving market landscape.
As Sri Lanka embraces digital transformation and customer-centric trends, this book is more relevant than ever, offering practical strategies to stay competitive and innovate with purpose. It’s more than just a business book—it’s a roadmap to creating value amidst change.
especificações do produto
- Language: English
- Title: Competing Against Luck
- Page Count: Not Available
- Genres: Non-Fiction, Business & Economics
- Author(s): Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
- Published Year: 2016
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Online book shops sri lanka turn to Book Lounge for a premium, reliable, and 100% authentic reading experience.
The Book Lounge
Online book shops sri lanka turn to Book Lounge for a premium, reliable, and 100% authentic reading experience.
What makes some businesses thrive while others struggle to survive? Competing Against Luck by Clayton M. Christensen and co-authors dives into this vital question with the revolutionary theory of “Jobs to Be Done.” This book challenges traditional innovation strategies and equips readers with tools to decode customer behavior, uncover unmet needs, and deliver products or services that truly resonate.
With real-life examples from industries like healthcare, technology, and retail, the authors illustrate how understanding the “job” your customer hires your product to do can lead to lasting success. Sri Lankan readers, whether running a startup, managing a family business, or working in a corporate setting, will find this book packed with actionable insights to adapt to the evolving market landscape.
As Sri Lanka embraces digital transformation and customer-centric trends, this book is more relevant than ever, offering practical strategies to stay competitive and innovate with purpose. It’s more than just a business book—it’s a roadmap to creating value amidst change.
especificações do produto
- Language: English
- Title: Competing Against Luck
- Page Count: Not Available
- Genres: Non-Fiction, Business & Economics
- Author(s): Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
- Published Year: 2016
