Tipping Point (Hardcover) by Malcolm Gladwell

 

 

A compelling analysis of how minor influences and social dynamics can catalyze major cultural changes—Gladwell’s debut that reshaped our understanding of epidemics in ideas, products, and behaviors.

• Defines the “tipping point” as the moment when a trend crosses into epidemic territory.

• Introduces the core principles of social epidemics: Law of the Few, Stickiness Factor, and Power of Context.

• Packed with real-world stories: from Hush Puppies’ resurgence to subway crime reduction.

• Engaging narrative style, blending research with storytelling—praised as “a wonderful page-turner.”

• Debut work that sparked Gladwell’s career as a chronicler of big ideas and social change.